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Lucille Ball in commercial for Ford Skyliner

America loved Lucy so Ford recruited Lucy and Desi to pitch the virtues of a radical concept, a retractable hardtop, that was being introduced on their new Skyliner. Of course, Fred and Ethel had to join them for this quintessential Lucy sketch. The car was a flop and the idea didn’t catch on until the late 90s. Now almost all convertibles are retractable hardtops.


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